Proposal to establish the Virginia-Audubon State Office

 

 

 

The Vision  (Rewrite for Virginia)

Imagine Virginia in twenty years. The population of the state has grown by 20% to 7,250,000.  One percent of the state's citizens are members of Audubon.  That means 24,000 households: people old and young, from the inner city, suburbia and the countryside, of all different races and from all walks of life. These individuals and families support a statewide network of Audubon affiliated nature sanctuaries, many with state-of-the-art centers that each year connect one in every four school children in the state with nature. These sanctuaries also protect thousands of acres of diverse natural habitats, which are studied, experienced and loved by their communities as well as citizens from throughout the state. Lessons taught locally on the land inspire a desire to protect the environment on a broader scale – at state, national and even international levels. Partnerships with diverse populations as well as private and public entities engage people, creating broad-based support for conservation. Ten thousand volunteers - 500 per center - dedicate their time, energy and financial contributions towards community-based conservation and education programs. Through Audubon, citizens are leading the effort to forge creative, science-based and successful solutions to the state’s environmental problems.  This is the culture of conservation

 

The Goal

As part of promoting a culture of conservation nationwide, Audubon needs a strong voice in Virginia.  Conversely, Virginia needs an active, cohesive Audubon program.  Audubon’s focus on hands-on education at environmental centers, combined with its national reputation for science-based advocacy and policy on behalf of birds, wildlife, and their habitats is unique.

 

We are fortunate to have twelve six active chapters and over 10,500 ???? members currently in the state.  Working both individually and collectively, these Virginia chapters have been instrumental in supporting the culture of conservation in Virginia.  Rewrite for Virginia: For example, working to promote the Non-Game Checkoff on the state income tax.  The non-game program has successfully reintroduced Bald Eagles, Peregrine Falcons and River Otters into the state.  Several chapters have initiated land trusts with which they continue to be closely associated.  Members worked with others to have the Conservationist’s Alternative adopted as the Hoosier National Forest Management Plan.  They provided support for the establishment of the Patoka National Wildlife Refuge and the state's Blue Grass Fish and Wildlife Area. In addition, several chapters have close working relationships with local nature centers or State Parks.  Chapters also provide many educational opportunities through field trips, presentations at public meetings, and the support of Audubon Adventures classroom programs in the elementary schools around the state. Chapters have been active in local issues such as park management and protection, clean air and water quality issues. Audubon members have served on a number of local, state and federal advisory committees.

 

With the development of a state program, new professional staff will be able to harness the grass roots energy that these chapters and members represent and build them into an even more effective group. By creating a permanent state presence, Virginia-Audubon can provide a vehicle for coordinating cooperative projects with existing organizations in the region, and can leverage national support for the benefit of the state.

 

The immediate goal is to raise sufficient funds to begin a state program. These funds will allow Virginia-Audubon to hire and support a state director, as well as administrative, fundraising and program staff. Once hired, the state director will work with the existing chapters and the state board to develop a state program based on realistic priorities.  The object will be to establish an energetic operation following a comprehensive Audubon agenda for conservation through education, science and advocacy. Aggressive fund-raising capacity will ensure that operations have a solid base of financial support, and an enduring partnership between members, chapters, volunteers and other supporters will guarantee long-term community involvement.

 

 

The Program

As outlined in its strategic plan, Virginia-Audubon will use the combination of scientific information, environmentally educated grass roots members and chapters, and proven educational programs to accomplish its mission. Virginia Audubon will promote programs for environmental education and advocacy through a network of Audubon owned and affiliated Centers around the state. By providing educational programs to citizens of all ages, a voice for sound conservation policy at the state and local levels will continue to be heard for generations to come.

 

The state program will be alert to state and local conservation issues in which both Virginia-Audubon and chapters can become productively involved. The director will ensure that all efforts are based on solid science and sound policy.  Programs will be designed for the sustained and effective involvement of individuals and chapters, and they must have the widespread support of the Audubon community.  They will have clearly designed and meaningful goals that can be accomplished and fall within the mission of Audubon: to conserve birds, wildlife and their habitats.

 

Programs may fall into three broad categories: 

1.)    Issues of state-wide importance related to birds, wildlife and habitat where Virginia-Audubon can be a leader or work in partnership with other state organizations, either governmental (e.g., Department of Natural Resources) or non-profit (e.g., The Nature Conservancy);

2.)    Issues of local concern related to birds, wildlife and habitat where a chapter (or chapters) can provide local grass roots energy and Virginia-Audubon can provide staff or other assistance in an effective partnership; 

3.)    Issues of national concern related to birds, wildlife and habitat where Virginia-Audubon can support the positions of National Audubon

 

Programs will be guided by the program goals in the Virginia Audubon Strategic Plan:

  1. Identify, protect and restore habitats necessary to sustain Virginia’s bird life using the best scientific information available.
  2. Develop educational programs for children, youth, adults, professionals and government officials to promote the mission of the Virginia Audubon Society through collaboration with chapters and other Audubon entities.
  3. Develop strong and effective constituencies by building and strengthening local Audubon chapters and other entities throughout Virginia.

 

The director will spearhead a strategic planning process that will result in a prioritized list of Audubon Center site possibilities based on new opportunities in areas not currently served by existing programs, and that will provide the organizational and financial underpinnings to make them effective expressions of the Audubon mission. In addition, the plan will explore and promote partnership opportunities where there are existing protected natural areas and establish a standard of excellence in programming on behalf of the conservation of birds, wildlife and habitat. 

 

The development of a center network and other educational programs that meets the Audubon vision of reaching one out of every four school children in the state will be a critical measure of Virginia-Audubon’s success. Centers will be established as funds become available through capital fund-raising campaigns, based on their ability to meet the Audubon mission.

 

Please see the Six Essential Elements of a State Office for a full picture of all the activities of a state program. The 2020 Vision for Centers brochure provides additional details about Center goals and programming.

 

The Development Plan

We have an initial goal of raising $500,000 to start-up and sustain a state program for the first two years. 

 

During that period, Virginia-Audubon will create a Development Plan for the long-term support of the state program.  It will include the implementation of new fund-raising strategies such as:

·        An aggressive effort to cultivate large gifts from foundations and major donors;

·        Development of an Endowment Fund from which investment income can be realized; 

·        Creation of a bequest program to generate income for the endowment;

·        A mechanism to realize contributions from Virginia-Audubon members and chapters (e.g., Birdathon or Annual Fund); and

·        An expanded corporate-giving program for both general support and program sponsorship.  

 

Board Support

Existing chapter expertise complemented by new energy and diverse experiences from as yet untapped leaders will be vitally important for establishing and growing the Virginia state program. A staffed Audubon presence in Virginia will lead quickly and directly to a considerable expansion of Audubon activities.  Development of a state board will contribute to the success of Virginia-Audubon by creating a team to work with the state director and program staff to:

 

·        Identify and plan priority campaigns statewide addressing conservation issues;

·        Plan and implement educational activities that involve more members of the public in Audubon’s mission;

·        Fund-raise actively for state program support;

·        Maximize communication and coordination between members, chapters, and Virginia-Audubon;

·        Establish, direct and support Virginia’s growing network of centers.

 

 

 

NAS Support

Virginia-Audubon will benefit from technical support available through National Audubon’s headquarters in New York. This will include forms of consultative support from program specialists, e.g. the Audubon Field Support, Public Policy, Science, Centers and Education, and Development staff.  Strategic planning in Virginia will benefit from the experience of Audubon in other states as well as from Audubon access to independent consultants.  The establishment of a bequest program will benefit from the guidance and technical knowledge of the Audubon Planned Giving staff.  The design of effective programs for education and advocacy will be improved through the advice and counsel of Audubon Centers and Education staff and staff of the Washington D.C. Office.  Audubon networks and support structures between and among the various state and field offices will also benefit the Virginia state office.

 

The Result

As a result of the establishment of the Virginia-Audubon office, an already active Audubon presence in the state will become a prominent force for the environment, preserving and restoring the natural beauty of our state so that future generations will be able to learn about and enjoy what nature has to offer.  By promoting the culture of conservation in Virginia, we will succeed in our mission to conserve birds, wildlife and habitat.